Oi
A manifestation of interaction – that’s the evolution for the digital era of Oi’s signature. Nothing could be more logical for a telco named after a portuguese greetings expression (hi), the start of a conversation. An expression that reacts to sounds changing its shape, colors and movements. A brand that interacts directly with its audience, personalize their experiences, answers their call.

Developed with FutureBrand.
Creative direction and coordination.
In partnership with:
→ Dimitre Lima
→ Fotonauta
→ Henrique Périgo
→ João Lavieri
→ Papanapa






